“PingGo made me write like a journalist. I didn’t have to think about structure. And the questions helped me to focus my key messages and tell a clear story.”

Loral Quinn, co-founder

Sustainably, is designed to inspire sustainable living and giving, founded by a mother and daughter team, Loral and Eishel Quinn in 2015 and are based in Edinburgh.

http://www.sustainably.co/
Crowdfunding

The thing about crowd funding is the crowd - you need to build one. A sure fire way to attract a crowd is by getting as much media attention as possible.

Use this Press Release

National coverage for crowd funding

Mother and daughter team, Loral and Eishel Quinn, signed up for PingGo when they were getting ready to launch a crowd funding campaign on Indiegogo.

To grow a community of supporters and take Sustainably, a social responsibility platform, to market they needed a press release.

Loral’s story: “I had read lots and lots of ‘how to write’ a press release and found dozens of DIY templates online. But I just couldn’t write a press release that read well.

PingGo made me write like a journalist. I didn’t have to think about structure. And the questions helped me to focus my key messages and tell a clear story.

When I sent my first draft to Eishel her only comment was: “That sounds good.” And that vote of confidence was enough to send the press release out.

“I followed PingGo’s step by step instructions for pitching to the press. I spent a couple of days on the telephone, calling up to lock down coverage.”

Loral Quinn, Co-founder

Results

Sustainably were featured in The Scotsman, BQ and Charity Digital News. They also saw a massive boost in the numbers of people visiting the website and signing up.

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