Sustainably, is designed to inspire sustainable living and giving, founded by a mother and daughter team, Loral and Eishel Quinn in 2015 and are based in Edinburgh.
http://www.sustainably.co/
Crowdfunding
The thing about crowd funding is the crowd - you need to build one. A sure fire way to attract a crowd is by getting as much media attention as possible.
Use this Press ReleaseNational coverage for crowd funding
Mother and daughter team, Loral and Eishel Quinn, signed up for PingGo when they were getting ready to launch a crowd funding campaign on Indiegogo.
To grow a community of supporters and take Sustainably, a social responsibility platform, to market they needed a press release.
Loral’s story: “I had read lots and lots of ‘how to write’ a press release and found dozens of DIY templates online. But I just couldn’t write a press release that read well.
PingGo made me write like a journalist. I didn’t have to think about structure. And the questions helped me to focus my key messages and tell a clear story.
When I sent my first draft to Eishel her only comment was: “That sounds good.” And that vote of confidence was enough to send the press release out.
