Simple, consistent, creative. A press release toolkit for PR people.

Write a press release worth shouting about in minutes, not days.

“PingGo helped me to get over the initial reticence I felt talking about Findr. It asked me the difficult questions any journalist would ask.”

Alex Hewitt, Founder of Findr

Double page spread for first press release

Findr’s founder Alex Hewitt was soft launching the product in beta to trade and local business press. He wanted a press release to get the attention of local companies as well as freelance photographers.

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Who, what, where, when and why?

PingGo powers your writing with the formula of every news story.


Our writing wizard pulls all the elements of a great story into one place so your press release practically writes itself.  Keep key messages consistent and edit until you are 100% happy with the angle.


Add your own media contacts and send your press release, with a personal message, to your target journalists.  Build your clients ‘little black book’ of contacts and nurture relationships.


Track your press release once it’s shipped – see who’s interested, who’s ready to listen and how popular it’s proving across the news desks that matter.

Why PingGo?

Easy. PingGo helps you say the right thing to the right journalist at the right time.

Nail your angle
Choose the right news hook from a wide range of press release templates – and watch your story come to life.

Craft your copy
Write quickly and efficiently once you’ve chosen your angle. We even do the formatting for you.

Collaborate confidently
Invite internal and external colleagues to review, make comments and sign off your press release at any time.

Deliver to deadlines
Know when a news deadline is looming so you’re ahead of the game and shipping your story when it matters.

Curate contacts
We are not a database for mass distribution. Keep adding to your own little black book of carefully chosen contacts.

Meet your match
Start building relationships with journalists. Engage and collaborate to get the most out of your client’s story.

Edit elegantly
The first draft PingGo produces is just that, the bones of your press release, all the  facts and figures a journalist wants for you to edit and make your words flow.

Connect with journalists
Message journalists in real time – arrange interviews, provide photography or answer questions.

Stay secure
All your news is kept completely secure, confidential and locked up tight under embargo until you’re ready to tell the world.

PingGo is built by PR people and tested daily by journalists.

Our Press Release Templates

Don’t waste time staring at a blank screen. Choose your hook and start writing straight away by answering our questions. PingGo gets your client thinking like a journalist.

Company Launch

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Product Launch

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Investment Raised

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Senior Appointment

Contract Win

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Annual Results

From startups to growing businesses, PingGo is trusted by: