“Everything I have learned over two decades has been used in PingGo. And we have tested it with real news sent to real journalists by real companies.”

Sarah Lee, Founder and CEO

The story of PingGo

Sarah Lee, Founder and CEO

I’ve worked in PR for over 20 years with some of Scotland’s brightest startups including FreeAgentMoney Dashboard and Boundary.

I know how powerful the oxygen of publicity can be.  But what about the companies that can’t afford PR?  They too have great stories to tell but don’t know how to.  And so those stories never get told.

Frustrated by this failure I took the formula for every press release – who, what, where, when, why and how – and digitised it.  So now anyone can write a press release.

This means the media gets stories that normally don’t reach its radar.   It means companies learn what makes a good news story and how to work with PR agencies.  And  it means PR agencies not only open up new markets but streamline the process of getting the story out of a client and in front of a journalist.

Everything I have learned over two decades has been used in PingGo. And we have stress tested it with real news sent to real journalists by real companies.

We are on a mission to democratise the media so every company can tell their story.  We hope that you become part of PingGo’s story and help us make news.