PingGo Blog

How to develop a media relations strategy on a budget

It’s easy to forget that even the largest, most successful businesses had to start somewhere, but it’s fair to assume that, along the way, they all leveraged the power of...
Dec 04th

Three PR mistakes tech startups make

PR is a powerful way for startups to punch above their weight and get media attention without buying expensive adverts. Here are some of the most common mistakes and how...
Nov 09th

Free script for pitching journalists

Here is a script for calling journalists. Follow the steps and you will increase your chances of getting covered. Call each journalist early - between 10 and 12. This is...
Nov 01st

Top tips for answering PingGo’s press release questions

Fast or slow? In one sitting, or allowed to marinade over a few days? There is no right or wrong answer and everyone finds a style that suits them. Mind...
Oct 25th

Why would a journalist want to write about me?

I talk to a lot of customers these days. It’s ironic (and yet very, very lovely) that SaaS companies like me spend so much time speaking with real people, our...
Oct 19th

When PR goes bad…

Well the good news is — there is no such thing as bad publicity. So, when the newspapers take your story and put a negative spin on it, don’t panic! (Assuming you...
Oct 16th

PingGo’s A-Z of PR for startups

Attitude At PingGo we believe there should be no barrier to you getting your story into the mainstream media. With a positive attitude, a healthy appetite for learning something new and...
Oct 10th

When PR suddenly becomes your job

By Sarah Lee, Founder of PingGo I never planned to work in PR. I just landed here — and loved it. But for many people PR is an unexpected addition to their...
Aug 23rd

How does PR make me money, save me money and save me time?

Noise, noise, noise. Noise annoys. So, is PR just noise, or is it actually business critical? PR gets you talked about in the media. And that makes you very attractive to investors and...
Aug 21st

Simple PR and marketing checklist for startups

You’ve got a great product and you’re ready to tell the world. The problem is, you don’t have a lot of budget and your time is spread across the business....
Jul 23rd

How PingGo can solve your PRoblems

The 24 hour news cycle never stops and that makes life in PingGo HQ a little hectic which means we have neglected our own comms lately! But not to worry,...
Jun 23rd

How does a journalist decide if your story is good?

Journalists get hundreds of stories in their inbox every day. That’s hundreds of companies doing countless things they thought were newsworthy. Only a handful of those will get published. The...
May 23rd

10 magic questions you need to be able to answer about your startup

These are the magic questions any PR will ask before they sit down to write a press release. Answer them all as quickly as possible. Don’t hesitate. If you don’t...
Apr 23rd

Free Press Release Template

At PingGo we are all about sharing and empowering folk to write great news content. The press release writing tool in PingGo with eight press release kits to choose from are...
Mar 23rd

How do we get started in PR without hiring a PR agency?

We all know we need to do PR. We need the media writing about us and our customers giving us rave reviews. But how do we make it happen? Surely...
Feb 23rd

How to make a PR plan

All across the country, right now, PR and marketing teams are brainstorming ideas for the coming months. Why? So they can keep their brand in the news. Every plan will...
Jan 23rd

How to launch a startup with a media exclusive

You only get one chance to launch so plan it right. Some companies have a series of ‘soft’ launches but there is a danger the media gets tired of hearing your story...
Jan 23rd

Finding journalists, making friends

How to build a media contact book Reporters and bloggers want to get the story straight from the source. Scattergun emailing your press release to hundreds of journalists doesn’t work....
Dec 23rd

22 questions to ask when you don’t think you have any news

No News? Really? I’ve been in PR for 20 years and my clients often start the meeting by saying they haven’t got any news. By the end of the meeting,...
Nov 23rd

How to pitch a press release to the media

So, you have written your press release and it has been signed off by everyone who needs to. Now, how do you get it to the media? Here are a...
Oct 23rd

Building a startup PR community

PingGo wants your startup to succeed. We know how difficult it is to explain to customers what you do. We understand that working with the media is scary. We’re here to...
Sep 23rd

Five top tools to help you tell tales

Are you in charge of doing your own PR or marketing? Do you feel in over your head? Fear not. There are plenty of digital tools out there to help...
Jun 23rd

How to make your product stand out

The startup market is full of entrepreneurs with exciting new ideas. Cutting through the noise can be difficult so you need to be very clear about what makes your product...
May 23rd

How to write your second press release

Writing one press release is hard. Writing the second one. Even worse… The cursor blinks away at you from a blank screen — what are you going to say? Here are some...
May 23rd

How to write your first press release

Do you know your lede from your nutgraf? Can you pack a punch in the first 50 words? Can you make headline news? At some point, every tech startup needs...
Apr 23rd

Building a digital product that works

Having an idea is easy. Turning an idea into a digital product is hard. Building a digital product that works is – off the scale – hard! And ‘doesn’t work’...
Apr 03rd

PingGo is a DIY PR machine. But what is a DIY PR machine?

You’re winning contracts, launching new products and raising investment but still not getting the media profile you deserve? Built by PRs and crash tested by journalists, PingGo is a one-stop...
Feb 23rd

Frequently Asked Questions

…and answers! What is PingGo? PingGo is a place for you to focus on how you are going to tell the world your story. It has all the tools and...
Jan 23rd