“PingGo is my ʻgo-toʼ for writing. It gives me a starting point. No more looking at a blank screen!”

Aileen Boyle, Business Development

Escrivo are a web development agency founded in 2002 by Cameron Leask and are based in Edinburgh.

Contract Win

It’s the bread and butter of what you do. But if you win a contract you tell your friends, then do a press release.

Use this Press Release

Banishing writerʼs block

Any small business will tell you how important communication is. If your customers donʼt know youʼre there, how will they ever buy from you?

The good news is, there have never been so many places to publish your news. From Twitter and LinkedIn to your own blog, newsletter and e-blast. But keeping the news flowing is tough, let alone writing a clear and compelling story, people want to read.

Escrivo is a web development agency. With no formal training in PR and marketing, Aileen found PingGo to be an invaluable tool in helping announce their contract win.

Aileen explains: “For someone who struggles with writing, PingGo gives me structure, helping me get the tone right and develop my writing skills.

“I know what I want to say but I can be wordy and ramble! PingGo keeps me focused, stops me repeating myself and creates consistency.

“PingGo is my ʻgo-toʼ for writing. It gives me a starting point. No more looking at a blank screen! I use it as a word processing tool – I just start answering questions. Once I have something down on paper it is much easier to chop bits back or spot the gaps.”

Aileen Boyle, Business Development


Since joining PingGo, she has produced 14 articles which have been published on the news section of Escrivoʼs website and shared on the companyʼs social channels.

Read on Escrivo’s Website