ShareIn is the UK’s experts in crowdfunding software and compliance, founded by Jude Cook in 2011, and based in Edinburgh.https://www.sharein.com
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Demystifying the media
Jude Cook, co-founder and MD of ShareIn had hired PR agencies before but wanted to grow PR skills in-house and retain tighter control over her communications.
Having secured $1million investment Jude was set to triple the size of her team and change ShareIn’s business model to become a global technology provider of equity crowdfunding tools.
PingGo guided Jude through creating key messages, writing a press release and gave step-by-step instructions on how to pitch a press release to the media.
She had met a local journalist at a business event who had asked her to keep him informed of any news. Once she had her first press release she called him up and pitched the story as an exclusive.
Having written one press release successfully Jude returned to PingGo a couple of months later to write another one, keeping her brand visible on Google.