Is your inbox filled with junk press releases? Is email working for you as a way of sourcing news? Or do you just want to see press releases relevant to your beat?
I am the founder of PingGo, a PR veteran of 20 years, and this is my open letter to you the media.
Most news goes unreported in a world hungry for 24 News. Why? Because you only hear from a tiny minority of companies. And at the same time your inbox is jammed by irrelevant and untargeted press releases.
The vast majority of companies out there – with amazing stories to tell – don’t have a way of reaching you. They can’t afford to hire a PR agency and they don’t know how to write a press release.
At PingGo we are on a mission to send you highly targeted press releases, relevant to your beat with the story front and centre, fact checked and direct from the source.
We’re designing a news sourcing service to make your life easier. We’d love to have you on board to help us shape the build so we create a service you use and will ultimately change the way you source news.
Looking forward to working with you.