“I had never written a press release so PingGo really helped me identify the key facts I had to include.”

Alex Melicher, Marketing Assistant

Grease Monkey Cycles are a bike servicing and maintenance founded in 2011 by David Wray, operating in Glasgow and Edinburgh.

http://greasemonkeycycles.com
Product Launch

Thousands of products launch every day. A well written press release will get media attention. Use this Press Release

Use this Press Release

Creating structure for a news story

Launching their first ever pop-up cycle repair workshop, it was a fantastic opportunity to get Grease Monkey into the media. But Marketing Assistant Alex Melicher had never written a press release and did not know where to start.

She chose PingGo to help her write her first news story. PingGo offers a number of news kits to ensure content is tight, the news hook strong and that journalists will read the press release.

Alex explains: “This was a big story for us and we wanted to make the most of it.  I chose ‘service launch’ news kit and started to write straight away.  Once we had written the press release and were happy with it we sent it to Glasgow Central Station press office for final signoff.

“My biggest challenge was gaining traction with journalists but, as well as helping me create the perfect press release for my story, PingGo had loads of online fact sheets and top tips that helped me to work out a way to reach journalists.”

“I had never written a press release so PingGo really helped me identify the key facts I had to include. Once I had created the structure with PingGo’s help, it was easy to go back and work on the words.”

Alex Melicher, Marketing Assistant

Results

Like all good PRs, Alex stuck with it and kept following up until she got the attention of the right journalist. She was rewarded with a picture story in The Evening Times.

Read on Evening Times