SBNN publishes more Scottish business news than anyone else on a daily basishttps://sbnn.co.uk/
SBNN use PingGo to shape the newsUse this Press Release
Why one business journalist recommends PingGo to companies looking for media coverage
Scottish Business News Network publishes more Scottish Business news than anyone else. SBNN welcomes business news stories from small companies but, according to Mike Watson, Founder and Editor, often the way these news stories are written up and sent to the press does not give them a good chance of making it into print.
“So often I talk to business people that have a story to tell, but who balk at the cost of working with an agency. They then just do nothing or cobble something together which simply is not good enough to get the attention of a journalist or publisher.”
Ensuring that journalists have (1) the information they need, (2) correctly formatted and (3) factually accurate are the three key things to get right if you want your news to make it into print. PingGo asks its users the questions needed to elicit just the right information and then pulls it together in a press release written the way a journalist would write. To top it off, the journalist receives the news direct from the horse’s mouth, and can send follow up questions easily or get in touch to arrange an interview.
“Ping-go really does fill a gap and at a price small businesses can afford. It is a brilliant idea!”
SBNN has published a number of business stories that have been created in PingGo.
Mike knew Katie Beaton was doing in house marketing at Glasgow startup Organised Health Technologies and contacted her to say she might find PingGo a useful tool for the work she was doing. Turns out Katie was already using PingGo!
Soon after, Organised Health’s investment news was covered in the business pages, one of them being SBNN of course.